What is the primary flavor of Campari?

Campari is primarily known for its bitter flavor profile, which is a defining characteristic of this Italian aperitif. The bitterness comes from a blend of various herbs, spices, and fruits used in its production, which typically includes ingredients such as bitter orange, rhubarb, and various aromatic herbs.

This distinctive bitterness makes Campari an essential component in classic cocktails like the Negroni and the Americano, as it provides a complex flavor that balances out sweetness and other flavors in a drink. While it does have fruity notes, particularly orange, the overwhelming perception of Campari is its pronounced bitterness. This unique flavor profile contributes to its role as a refreshing aperitif that stimulates the appetite and prepares the palate for the meal ahead.

In the context of the other answer choices, sweetness, fruitiness, and spiciness may be components of the overall flavor experience but do not define Campari as prominently as its bitter taste does. Therefore, recognizing Campari's primary flavor as bitter is essential for understanding its use in bartending and cocktail preparation.